Content, Space, Color and Typography are the main components that have the biggest impact on a viewer, and it’s up to the designer to understand how using different design elements affects the mood, attitude and experience the viewer will have while browsing your website.
Content
People visit websites to access information they need, and the design of that website aids in them finding the information they need quickly and with ease.
When websites were first developed, it was common to see pages too full of content. They typically had no structure, and it was difficult to find information and read through it to get what they needed. The user often left the site overwhelmed and had a poor experience.
When designing a site now, designers really need to condense and organize their content, as hiding or presenting too much information can lead to a possible loss in potential business. There should be a happy medium between providing adequate and needed content, while not overwhelming the user. This will lead to a good user experience as well as setting the tone for you and your organization.
Keep your content concise, organized and easy to read and navigate in order to aid in the psychology of your users having a positive experience on your website.
Space
The organization of a website can greatly affect how a user interprets a site, so organizing content should be a high priority. When organizing content, the designer should take into account the space that it takes up as well as the white space that’s used or not used!
“…white space is often referred to as negative space. It is the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted.”1
The white space on a website plays an important role because visually it gives the user a resting place, and it’s a sort of pause that gives the user a chance to rest their eyes.
Take, for example, a website utilizing every inch of screen space. This site starts to feel chaotic and without any negative space present, there is nothing for the user to focus his eye to to take a visual break.
Keeping things simple by having a well organized website that uses adequate white space translates into a good user experience.
These are two of the tools you’ll need to create a visually engaging site that encourages visitors to return. Read the next post about color.
References:
- http://en.wikipedia.org/wiki/White_space_%28visual_arts%29
- http://thenextweb.com/dd/2014/10/22/psychology-web-design/
Designers don’t bear in mind how important basic psychology of web design is and how it can greatly affect the viewers. Some aspects either how small it is can really affect the design or how the viewer sees it. The main reason why some use to open some pages is to look for information, content is the fundamental part of a website and it is must that designers will provide accurate information and also the design will also aid the viewers in having the information. When designing a site it is also important that you should consider your viewers, if we are going to give an information about our website, it should be organize and concise. This will leave a good impression to viewers and might build a good combination. A good way to convey a pleasing experience on the web is to comprehend more about white space and how you can use it to create a nice, simple and neat design. White space is actually really important to web design because you can use it to improve readability and website performance.
ReplyDeleteClwyd Probert @ Business Networking in London